Marketing for Psychologists in Private Practice
Ethical marketing strategy designed for the way regulated professionals actually work — built on your voice, your values, and 20 years of experience.
The Marketing Problem No One Trained You For
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Your calendar has gaps and the referrals aren't coming the way they used to.
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You've tried posting on social media, but it feels forced and the results are invisible.
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You know you should "do more marketing" but what does that look like?
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You've experimented with AI tools, but everything they produce sounds generic.
You became a psychologist to help people.
Not to become a full-time marketer.
But the reality is, the clients who need your specific expertise can only find you if you're visible. And most marketing advice out there wasn't built with your professional standards in mind.
The EQ+AI Method™ was designed for exactly this.
We combine 20 years of hands-on marketing experience with AI tools trained specifically on your voice, your professional standards, and the way you actually connect with the people you serve. The result is a marketing system that sounds like you, respects the standards you practise by, and works without taking over your week.
It starts with learning the framework — and builds from there.
Start with the workshop. Our Growth Workshop™ gives you the ethical framework, the AI tools, and the clarity to move forward with confidence.
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Then we assess your visibility. How the right clients are finding you (or aren't) across your website, directories, and professional presence.
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Then we build your strategy and positioning. So you can clearly communicate who you serve, what you specialize in, and why you're the right fit.
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Then we develop your Voice Blueprint. Capturing the way you actually speak so your marketing sounds like you, not a template.
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And if you want a long-term partner. We're here for that too.
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Every stage has a clear deliverable, a measurable outcome, and a price you know before we start. No surprises. No pressure. Just guidance, support, and a method built for professionals who want to grow with integrity.
Five ways we can work together.
The EQ+AI Method™ is designed as a journey — each stage builds on the one before it. Most practitioners start with the workshop and move forward from there. But every engagement also stands on its own, with its own deliverable and its own outcome. Start wherever feels right for your practice.
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$195 | 90 minutes | Virtual
Learn the framework. Leave with a plan.
A 90-minute virtual workshop built for psychologists in private practice. You'll learn how to position your practice, understand what your professional standards actually permit, and build a responsible framework for using AI in your marketing — all in one session.
What you'll walk away with:
A completed 90-day action plan for your practice
An AI prompt library with 5 ready-to-use templates
A Standard 10 quick reference guide (what's permitted vs. prohibited)
An AI traffic light guide and quality assurance checklist
A professional presence self-assessment with your scores
Best for: Practitioners who want clarity and a starting point before committing to anything else.
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$495 | 2-3 week turnaround
Find out how (and whether) the right clients are finding you.
We conduct a comprehensive assessment of your professional presence across every platform that matters: your website, Psychology Today profile, Google Business Profile, local search, referral networks, and social media. You'll get a clear, honest picture of where you're visible, where you're invisible, and what to do about it.
What you'll receive:
A scored visibility report card across 7 key dimensions
A gap analysis showing where your highest-impact opportunities are
A competitive landscape snapshot — how your presence compares to other practitioners in your area
Prioritized recommendations ranked by impact, with specific next steps
Best for: Practitioners who want data, not guesswork, about where they stand.
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$1,500 | 3–4 week turnaround
A marketing roadmap built around your practice — not someone else's template.
We develop a custom marketing strategy grounded in your positioning, your specialization, and the clients you want to reach. This isn't a list of generic tips — it's a plan designed for the way your practice actually operates.
What you'll receive:
A custom, plain-language marketing roadmap built around your practice goals
A refined positioning statement you can use across every platform
A channel-by-channel plan — what to focus on, what to skip, and why
A content framework with topics, formats, and a realistic publishing cadence
AI workflow recommendations tailored to each channel, with prompt templates included
Best for: Practitioners who know they need to do more but aren't sure what to prioritize.
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$1,500 | 3–4 week turnaround
Your voice, captured — so your marketing finally sounds like you.
We work with you to define and document the way you actually communicate — your tone, your language, the way you explain what you do to the people you serve. Then we build a custom AI voice profile so every piece of content sounds like you wrote it and is compliant with all regulations.
What you'll receive:
A documented voice profile — your tone, phrasing, communication style, and the language you'd never use
A custom AI voice profile with prompts trained specifically on how you sound
Content templates pre-loaded with your voice for bios, service descriptions, emails, and social posts
A personalized quality assurance and compliance protocol for reviewing AI-generated content before it goes live
Best for: Practitioners who've tried AI and thought, "this doesn't sound like me" — and want a system built for how regulated professionals actually work.
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$550/month | Minimum 3-month commitment
Ongoing guidance for the long run.
For practitioners who want a dedicated marketing partner — not just a one-time engagement. We work alongside you on an ongoing basis, adapting as your practice evolves — so nothing falls through the cracks.
What's included each month:
A dedicated monthly strategy session to review progress and adjust priorities
Ongoing feedback — from social posts to referral emails to website updates
AI workflow optimization as tools and best practices evolve
A partner who knows your practice, your voice, and your goals — no re-explaining every time
Best for: Practitioners who want to keep the momentum going without doing it all themselves.
Built for Psychologists Where the Practitioner Is the Practice
Your clients don't choose a clinic.
They choose you.
Your approach, your specialization, the way you make them feel understood in the first conversation.
Your marketing should reflect that.
We work primarily with registered psychologists and psychological associates in Ontario who are in private practice — solo or small group, established or growing. If that's you, everything here was built with your profession, your standards, and your reality in mind.
This is for you if...
You've built your practice on referrals and word of mouth — and it's worked, until recently
You know the market in Ontario is getting more crowded, but you're not sure what to do about it
You're cautious about marketing — and you'd rather do nothing than risk a complaint
You've tried AI tools and the output didn't sound like you — or worse, it said things you'd never say
You want guidance from someone who understands your professional standards, not just marketing best practices
Why Practitioners Choose Rose+Thorn
20 Years of Marketing
This isn't our first time helping a practice grow. We’ve spent two decades building marketing strategies. AI is the tool. Experience is the edge.
You Own Everything We Build
Everything we build stays with you when the engagement wraps. We build assets for your practice, not dependency on ours.
We Know Your Standards
We build every strategy, every piece of content, and every AI workflow with your regulatory framework in mind.
Our clinical advisor is a registered psychologist in Ontario who consults on every product and course we offer.
How One Psychologist Grew His Practice by 150% in Under a Year
The Challenge
A child psychology practice in Ontario built entirely on word-of-mouth referrals. No online presence to speak of — no SEO strategy, no content plan, and a website that hadn't been updated in years. The founder knew he'd hit a ceiling but didn't have the time or the marketing background to fix it.
The Approach
We used the EQ+AI Method™ to build a marketing system around his practice. Not a generic campaign, but a strategy rooted in who he is and how his clients find him.
Assessed Visibility First
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We conducted a full audit of his professional presence to identify exactly where he was invisible to the families who needed him most. The same process behind The Visibility Scan™.
Built a Simple Strategy
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Competitive analysis, local SEO strategy, and a messaging framework that positioned him as the go-to child psychologist in his area — the same deliverables in The Growth Strategy™.
Refined Online Presence
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A redesigned website built for how parents actually search and book, paired with voice-authentic content that sounded like him — informed by the same practitioner-specific approach we use in The Voice Blueprint™.
The Outcome
150% practice growth in under 12 months. Without a massive budget. More importantly, a practice that now has a marketing system that can be sustained, not a set of tactics that disappear when the consultant leaves.
Testimonial
Before Rose+Thorn, my practice was built entirely on word of mouth — and I'd hit a ceiling.
Jocelyne took the time to understand my practice, my goals, and the families I serve, then built a strategy around all of it. Since we started working together, I've seen a real increase in calls and emails from families who are the right fit. My caseload has grown, my online presence finally reflects the work I do, and I have a system I can sustain.
What I value most is that I never feel like I'm doing this alone. Jocelyne and her team are hands-on, responsive, and genuinely invested in my growth.
— E. L. Adams II, M.A., Ed.S., C.Psych.
A note on testimonials: CPBAO Standards of Professional Conduct restricts psychologists from using client testimonials in their own marketing.
This testimonial is different, it's a psychologist sharing their experience as a client of Rose+Thorn's marketing services, not a clinical endorsement. We know the distinction matters, and so do our clients.
Your practice deserves marketing that sounds like you.
You've spent years building something real — a practice built on trust, expertise, and the relationships you've earned.
The EQ+AI Method™ gives you a marketing system that honours all of that while finally giving you the visibility and consistency you've been missing.
Start with The Growth Workshop™, book The Visibility Scan™ or just reach out and tell us where you're stuck. There's no pitch, no pressure — just a conversation about what's possible.